"Snuggie"

So a lot of people have been asking me for my opinion on the Snuggie. Big joke or marketing genius. My answer has never changed and finally now a lot more people are seeing my side of it!

First, the Snuggie ad is ridiculous. So ridiculous that everyone knows it and talks about the blanket with the arms at least once a week in every day conversation. It's become so much a part of our world, that if you haven't seen the actual infomercial, it's been posted on your facebook wall by a concerned friend who didn't want you to be left out of the loop.

But is this good? Public figures talk about the Snuggie, but it's usually a the butt of their jokes. In fact, there is even a Jeep ad that opens with a section of the Snuggie ad (making you believe its about the Snuggie) then out of nowhere a sledge hammer comes across the screen banging and ripping at the image until the now distorted Snuggie ad is out of the frame, and Jeep driver encourages people to go out and experience life outside.

Yes, the Snuggie is one big joke. But in my opinion it has always been a hilarious--and profitable--one!

After all, everyone knows EXACTLY what you're talking about when you mention the Snuggie. There are dozens of clones in the stores (Snugglies, Snuggles, Softies, Snuggers, SnugBugs, etc...), they've expanded their line from the original blue Snuggie to reds, purples, pinks, and even leopard print! It doesn't end there... to ad fuel to the "let's make fun of the Snuggy" fire, there is now a puppy Snuggy line... in case your dog gets cold on the couch but still needs the use of his paws... hmm.... AND i think i even saw something about a Snuggie for couples... or maybe that was an SNL skit...

It IS getting a little ridiculous but I have to marvel at the marketing genuis this blanket with arms has become. Even respected advertising creatives continue to talk about the Snuggie on speaking tours etc... This says a lot for a commercial that was seen as just absurd when it first aired. This blanket with arms has some pretty incredible legs!!!

After all, if you don't already have one... I'm pretty sure it's on your wish list!